How Authentic built an AI platform for 50+ brands, including Reebok, Juicy Couture, Marilyn Monroe & more | Google Cloud Blog

What do Elvis Presley, Marilyn Monroe, Reebok, GUESS, and Sports Illustrated all have in common? They’re all part of Authentic Brands Group’s global portfolio.

Authentic is a global lifestyle and entertainment platform that owns and invests in iconic intellectual property and cultural assets. The company’s global platform accelerates brands through powerful storytelling, premium content, unforgettable live experiences and global commerce.

For product development, manufacturing, distribution and retail, Authentic works with more than 1,700 best-in-class licensees and strategic partners across 150 countries.

Growing a portfolio of more than 50 iconic brands requires constantly identifying new ways to accelerate their growth, expand into new categories and unlock new partnerships. It takes superhuman skills, and now, a little bit of super intelligence, too.

Last year, the company launched AuthOS, Authentic’s AI operating system, to help teams activate their global platform with greater speed, scale and consistency.

Built to include 50 customized and interconnected AI agents and tools, AuthOS draws on Authentic’s brand knowledge and business intelligence to help teams create, research and develop new opportunities across the portfolio.

“AI is a powerful tool for business development and creative exploration.” Adam Kronengold, Authentic’s Chief Digital Officer, said in an interview. “It empowers our teams with the tools they need to accelerate our brands in more compelling ways than ever before.”

Scaling creativity without losing the creative spark

Even the world’s most recognized brands need a steady flow of compelling content to remain relevant and deepen their connections with fans.

Because marketing thrives on high-impact visuals, Authentic’s teams continuously develop compelling content for its brands. Integrating AI into the creative process has enabled Authentic to increase its output tenfold. In part, that’s because the technology unlocks novel ways for the company to tap into the DNA of its brands for creative ideas and to empower its teams with the technology they need to bring their creative ideas to life in minutes.

The Authentic team is seeing measurable results. “We found that AI-enhanced images for an ad campaign of our largest brand, Reebok, delivered 60% higher return on ad spend compared to the regular product imagery” said Kronengold.

To build AuthOS’ creative development capabilities, Authentic turned to Google’s Gemini platform, knowing it could leverage the advanced reasoning, flexibility, and multimodal capabilities of off-the-shelf tools like Google Cloud’s Gemini 3.0 and Nano Banana Pro.

Leveraging these tools, the AuthOS is trained on Authentic’s proprietary brand knowledge, business intelligence, and enterprise data. These capabilities support teams across Authentic, including marketing and business development. Marketing teams can quickly create tailored, on-brand content for campaigns and activations. Business development teams can use the same tools to build customized materials for partner meetings and new business opportunities.

Deploying agents for end-to-end business workflow

Authentic’s business development team must continuously identify, create, and secure new partnership opportunities. That requires a significant creative lift, as many potential collaborations don’t yet exist and must be conceptualized, visualized, and pitched from scratch.

“What’s amazing about it is that we’re able to take a kernel of an idea that anyone in the company has and instantaneously generate a robust presentation with on-brand content and text,” said Kronengold. “Google’s suite of products has democratized our creative process. Our business development and digital teams, and even our executives are able to leverage AuthOS to create pitch materials or generate product mockups. Everyone now has the power to turn their idea into something tangible.”

This means Authentic’s teams can rapidly generate imagery, gather partner feedback, iterate, and build out full creative presentations after concepts begin to gain traction. This allows teams to spend less time building pitch decks and more time on strategic thinking and relationship building.

“Previously, the research process for new partnerships could have taken four different teams two weeks to complete,” said Kronengold. “With AuthOS, it can sometimes be done by one person in the span of 30 minutes.”

As AI becomes increasingly embedded in Authentic’s business development process, protecting the company’s intellectual property and partnership concepts is jessential. That’s why AuthOS incorporates a multi-layered security architecture.

“Given our massive portfolio of intellectual property, we require the world’s best security,” said Kronengold. “Google Cloud ensures our proprietary information and data stays ours.”

Future-proofing

By implementing AuthOS, Authentic has amplified its operational lifeblood — the deep coordination between its specialized business units,, all of which utilize models trained on Authentic’s data. Every Authentic employee can use the AI operating system, and in just ten months, they have generated nearly 300,000 unique images.

But AuthOS will continue to evolve. Thanks to the operating system’s modular architecture, Authentic can quickly build new tools as AI itself advances. The company expects to soon add agents for advanced brand compliance, automated social media content generation, and predictive licensing analytics.

“I truly believe we’re just scratching the surface with “AuthOS,'” said Kronengold. “I’ve been with Authentic for 15 years, so I’ve gotten to see the different waves of evolution from customer data platforms to the emergence of social media, and I have never seen such advancements in such a short period of time.”

Photo of Marilyn Monroe courtesy Sam Shaw copyright 2026 Shaw Family Archives.